“With ingredients such as aloe and glycerin it kept my skin so soft and hydrated.”
Verified customerMade for your skin era.
Gentle, uncomplicated skincare created with young skin in mind. A refreshing daily ritual for skin that deserves to feel clean, soft and comfortable.
Discover the Cloud Cleanser →Your freshest step, every day.
Cloud-soft foam, a refreshing cleanse and a comfortable finish — your simple first step to feeling good in your skin.
Slaé Cloud Cleanser
Our gentle foaming cleanser is designed with young skin in mind. Aloe and glycerin help cleanse while leaving skin feeling soft, fresh and comfortably hydrated — never overcomplicated.
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Skincare made to feel like you.
SlaéPure was founded by Zoë Avontuur, a young South African entrepreneur, singer and dancer who wanted to create skincare that actually speaks to her generation.
We don't believe clear skin should be a beauty standard. We believe skincare can be a small, comforting moment of healing — a ritual that makes you feel good in your own skin.
Get to know SlaéPureThe SlaéPure experience.
“In love with SlaéPure.”
Verified customer“A cleanser that feels simple, gentle and actually fits into my everyday routine.”
SlaéPure communityGentle first
Simple skincare designed to cleanse without the harsh feeling.
Made for us
Created with the realities and routines of young skin in mind.
Good choices
Thoughtful formulas and recyclable PET packaging.
Talk to SlaéPure.
Questions about your order, EFT payment or your skin? Reach us any way below, or send a message and we’ll get back to you.
Call or message+27 65 021 5537 Emailslaepure@gmail.com Instagram@slaepure TikTok@slae.pure